The Current Rate Of Adoption - 3094 Words

CHAPTER I INTRODUCTION TO THE STUDY An oft-heard phrase in education has become both a directive and a duty for educators: â€Å"We must meet students where they are.† This phrase refers to an obligation to meet students’ needs by matching instructional methods to their levels and preferences. In this era of rapid technological innovation and change, many students have embraced the use of Social Networking Sites (SNS) such as Facebook and spend much of their time in its virtual spaces. Despite its popularity with college students, it is unclear if university faculty educators feel that SNSs are appropriate places to go to meet their students’ needs. This study seeks to explore this question by comparing faculty and students as to their†¦show more content†¦211). While many SNSs are in the early stages of development, the adoption of the concept has been rapid. The study proposed here focuses specifically on the adoption of SNSs by students and faculty in higher education. Though SNSs have attained remarkable popularity, Facebook has become the most popular, particularly among people of ages 17 to 25 (Melber, 2008). Recent studies indicate that the number of older users is increasing rapidly (Kirkpatrick, 2009), but currently more than 90% of college students have a Facebook account (Haywoode, 2010; Loveland, 2011). Thus, the substantial number of college students using this technology has compelled many educators to wonder if there are potential benefits for the use of Facebook to support education. According to Santovex (2006), colleges and universities can use Facebook to â€Å"engage students academically and build relationships with faculty† (p. 5). As retention has become a focal point for many universities, several studies have suggested methods for universities to manage retention more effectively. John N. Gardner, founder and senior fellow of the National Resource Center for The First-Year Experience and Students in Transitions, has visited many campuses, proposing to student-affairs professionals that involvement and sense of connectedness

Merriem Webster Dictionary Defines Ethics As The Principles

Merriem Webster Dictionary defines ethics as the principles of conduct governing an individual or a group; a guiding philosophy (Ethic). Moral concepts governing a groups behavior cannot â€Å"be examined and understood apart from their history (MacIntyre, 1). Behavior that is seen as good and bad is depicted in ancient literature and poems. Iliad occurs during the Trojan War, circa 500 BC. Socrates (circa 470/469 – 399 BC) is known as one of the founders of modern philosophy; the Socratic Method is a tool used to foster understanding and resolution of moral and ethical concerns. The Dead Sea Scrolls which form much of the foundation of The Bible date as far back as 408 BC. The development of moral concepts and ethical behavior is a work in†¦show more content†¦The document parallels the thought process of the 1920s â€Å"that character was a significant factor in determining right action† (Epstein and Turner, 2015). The first official Code of Ethics for Nurse s in the United States was implemented in 1950 and detailed 17 provisions of anticipated performance amongst the nursing profession. The current code has been modified and adapted several times so as to keep up with the demands of society and now contains 9 general provisions along with subdivisions. The expectation that nurses collaborate with other professions and treat all individuals with reverence can be found speckled throughout the code. Provision 1 states â€Å"the nurse practice with compassion and respect for the inherent dignity, worth, and unique attributes of every person.† Provision 1.5 elaborates on â€Å"Relationships with Colleagues and Others† by asserting â€Å"respect for persons extends to all individuals with whom the nurse interacts† (ANA, 2015). Provision 2.3 mandates that â€Å"the complexity of health care requires collaborative effort that has the strong support and active participation of all health professions [and] nurses should foster collaborative planning† (ANA, 2015). Provision 3.5 describes a chain of command for intervening and acting on the practices of others within the healthcare team that â€Å"place the rights or best interests of the patient in jeopardy† beginning with the individual responsible. Finally, Provision 8 reads, â€Å"The nurse collaborates with

Social Marketing Developing Positive Attitude

Question: Discuss about the Social Marketing for Developing Positive Attitude. Answer: Introduction This report is basically discussed about the communication plan of a non-profit organization. The report will mainly cover the services of organization with the literature support, objective of the campaign, target market, SWOT analysis, marketing mix and attention message for the customers. For the discussion, an Australian non-profit organization named Starlight Chldrens foundation has been taken. The topic of discussion is to Challenge a negative behavior or encourage a positive behavior towards the issue of homelessness. This non-profit organization helps and provides services to the homeless people. The organization helps the young people who are homeless or going to be homeless. It has been seen that the homelessness is becoming serious issue day by day in the Australian society. The reason of being homeless is domestic violence and family breakdown. It is impacting the lives of young people as they are being violent and losing their physical and mental health status. So, there is the need to address this issue for the good outcome in the future (Starlight Chldrens foundation, 2016). Literature support The non-profit organization can be understood as the type of organization which operates for the public interest in the society and enjoys the tax-free incentives in the market. Such kind of organizations spends their earnings on the wellbeing of the society and the people. They do not distribute their earnings among the people. There is the need of the organization like Starlight Chldrens foundation in the country as there are many critical situations in the society. The organization targets homeless people because homelessness is the serious issue in the Australian society now days. This situation is getting worse in the society as there is the lack of suitable housing for young people. The young people having the age of 12 to 14 are being homeless due to family breakdown and domestic violence. As the result, they are facing many issues such as disconnection with the family or friends, absence of feeling of security in the mind, and loss of basic requirements i.e. shelter, safety a nd food etc. People have to change their attitude towards their livings to prevent form the issue of homeless. It has been observed in a survey that the problem of homelessness is getting worse in 2016 as compared to last 20 years (Ritchie Weinberg, 2000). For this manner, organization is providing outreach services to those youth who have no homes. This kind of organization has significance in the society as it works for the interest of the public by acting as charity. Basically, it can be said about the non-profit organization that the organization that does not have the aim to make any kind of profit and serves for the public interest. The only aim of such kind of organization is the welfare of the society (Vessenes, 2003). The program/campaign focus The organization Starlight Chldrens foundation operates in the society same as its name. The organization helps those people who have no home. The organization provides many services to improve the lives of helpless people. Organization provides various services such as community ownership, mentoring, mobile youth outreach and wellbeing of the people in the society. The objective of the organization is to resolve family conflicts and remove the economic and financial burden from the people by the effective services (Alam, 2014). Based on the current situation of the society, there is the need to create the awareness about the negative behavior among the people. It is important for the people to understand that due to conflicts in the home and family breakdowns, children are facing negative impact. So, Starlight Chldrens foundation needs to conduct a communication campaign through social media. Today, almost every person is using social media. Providing message by the social media such as Facebook and Twitter, organization will be able to generate a safe environment for the children (Armstrong, Kotler, Harker, Brennan, 2012). SWOT analysis SWOT analysis of non-profit organization is similar like the analysis of other organizations. There are many factors in the non-profit organization such as goodwill, helping staff, and fundraising that other organizations do not have. A non-profit organization shuld do SWOT analysis at the time of planning of communication campaign (Andreasen Kotler, 2003). The SWOT analysis of Starlight Chldrens foundation is as follows: One of the big strength the organization has is the tax exemption. The organization provides the services such as mobile outreach, mentoring etc, in which the customers do not pay and sales tax and service tax. Along with this, there are very helping staff in the stores of the organization. They are very helping in providing better quality of services to the needed people. So, helpful staff is very crucial part of the organization. Starlight Chldrens foundation always takes advantage by these factors as various types of employees are always ready to help the society (Basil, 2011). There is one of the weaknesses that the Starlight Chldrens foundation has. The weakness is that the organization hardly includes its expenses with revenue. So, there can be the organization related to budget. Along with this, Starlight Chldrens foundation needs more support from the government and charity. Further, there is limited number of staff so; it can be the cause of problem in maintaining the programs efficiently. Charity and the government support can be the opportunity for the organization to conduct the program. But it is very critical for the organization to find those donations and apply them. Along with this, collaboration with the other organization can be the better opportunity for the organization to create the awareness about the issues in the society. With this, the use of social media will also be useful for the organization. Sometimes, non-profit organization has to face many economic crises because they are dependent on the charity and government support. So, the stores of Starlight Chldrens foundation have to face many difficulties to operate the business. The organization should not be dependent on the support of others as future is uncertain. A small disgrace can damage the operations of the organization. There is one more threat of high poverty in the society (Basil, Deshpande, Runte, 2008). Appropriate target market Target market is the crucial factor in the creating communication message. Selecting appropriate target market would be helpful for the organization to understand the interests, needs, taste and hobbies of the customers. In case of Starlight Chldrens foundation, it is a non-profit organization. Non-profit organization does not have particular customers so; it has to find out the people in the society who want need. The organization will basically target the youth of the Australian society. Homeless is the serious issue in the community. So, the organization will mainly focus on young people having the age of 12 to 25. The organization will fulfill the basic requirements such as home, food and security. Along with this, the adults who are using social media also will be the target audience of the organization (Williamson, 2009). The Starlight Chldrens foundation is targeting the youth in the society. The main reason of targeting the youth is that they are the main pillar of the society. They need proper and right direction so that they would be able to live their lives without any pressure. So, the organization has the aim to provide the services so that they can grow in their lives with the safe and bright future. Along with this, consumers have psychological mindset. They always give preference to those services, in which they find stability. So, the organization will try to provide those services by which they will get stability in terms of home, shelter and basic requirements (Liao, Foreman, Sargeant, 2001). Product refers to those tangible ideas that can be provided by the company to help the customers. In the case of Starlight Chldrens foundation, the company is providing services to the people instead of products. The services are for the young people who are feeling helpless in the society due to being homeless. By providing shelter and basic necessities, organization will serve human beings in the society in Australia. Price should be such which can be afford by the target audience. In the case of profit organization, it can be in terms of money such as dollar or pound. But, in case of non-profit organization, it requires some intangible sources such as efforts, time, and engagement with the organization because the aim of the campaign is to increase the awareness about the issues of homelessness among the society. The campaign of the organization Starlight Chldrens foundation is about creating awareness with the social media so; it requires the time and effort from the target audience (Hill, Provost Volinsky, 2006). Place /Distribution It is clear that the organization Starlight Chldrens foundation is conducting a campaign for the society of Australia so that the children can get bright future. The organization will chose social media platform for the distribution of the information. Social media tool will be effective platform for the organization to create awareness about the issues that children are facing (Brace-Govan, Brady, Brennan Conduit, 2011). Online media can be used as the promotional platform for the campaign as the online marketing is the most popular tool for the marketing. It is assumed that the social media such as Youtube, facebook and Twitter will be used in the campaign. It is estimated that 55% market will be covered by Facebook, 22% market will be covered by Youtube and 22% will be covered by Twitter (Kaplan, Andreas Haenlein, 2010). In the message, the information regarding campaign will be provided. For the safe and secure future of the children, there is the need to create effective communication message for the target audiences. The aim of the organization is to create the awareness about the issues of homelessness among the target audience. The campaign will have a unique message i.e. encourage a positive behavior (providing safe environment to children). In this campaign, the message will be send to the target customers by various tools such as email, facebook, and Twitter. Along with this, public relations will also be used to get the feedback about the campaign (Courtney, 2002). Evaluate the effectiveness of message The organization Starlight Chldrens foundation provides services to the society as the organization knows that once the people perceive the services good, they will always give preference to the services of the organization. It is important to evaluate the effectiveness of the campaign by proper monitoring. By monitoring before campaign, mid of the campaign and after campaign, organization will be able to analyze the effectiveness of the campaign process. By the feedback from the customers, and direct talk with the people organization will be able to know that campaign is successful in its campaign objective or not (Kerr Patti, 2002). Conclusion This report is basically a communication plan for encouraging positive behavior towards the issue of homelessness in Australia. From the analysis, it has been observed that non-profit organization has importance in the society as it works for the interest of the public by acting as charity. Such kind of organizations spends their earnings on the wellbeing of the society and the people. They do not distribute their earnings among the people. So, there is the need of the organization like Starlight Chldrens foundation in the country as there are many critical situations in the society. References Alam, M.M., (2014). Market Orientation and Innovation: Are They Related Concepts: International Journal of Trends in Economics Management and Technology. 3(6). pp. 1721. Andreasen, A.R. Kotler, P., (2003). Strategic Marketing for Non-profit Organizations. NJ: Prentice-Hall. Armstrong, G., Kotler, P., Harker, M., Brennan, R., (2012). Marketing : An Introduction. Pearson Prentice-Hall, London, London Basil, D.Z, Deshpande, S. Runte, M., (2008). The Impact of Cause-related Marketing on Nonprofit Organizations: International Nonprofit and Social Marketing Conference. University of Wollongong Basil, M., (2011). Marketing and social enterprises: implications for social marketing: Journal of Social Marketing. 5(4), pp.285 306 Brace-Govan, J., Brady, E., Brennan, L., Conduit, J., (2011). Market Orientation and marketing in nonprofit organisations Indications for fundraising from Victoria: International Journal of Nonprofit and Voluntary Sector Marketing. 16(1). pp. 8498. Courtney, R. (2002). Strategic Management for Voluntary and Non-profit Organisations. UK: Routledge Kerr Patti, (2002). Integrated Marketing Communications (IMC): Where to from here. Retrieved on 6th January 2017 from https://www.anzmac.org/conference_archive/2002/papers/pdfs/p296_kerr.pdf Liao, M., Foreman, S. Sargeant, A., (2001). Market versus societal orientation in the non-profit context: International Journal of Non-profit and Voluntary Sector Marketing. 6(3). pp. 254268 Starlight Chldrens foundation, (2016). Who We Are. Retrieved on 6th January 2017 from https://starlight.org.au/ Ritchie, R.J.B. Weinberg C. B., (2000). A typology of nonprofit competition: Insights for social marketers. Social Marketing Quarterly. 6(3). 64-71. Vessenes, P., (2003). Cash Is King, but Marketing Is Everything. Journal of Financial Planning. 16(2). Williamson, D., (2009). Marketing Communications in Non-profit Organizations. Centre for Public and Non-profit Leadership. Georgetown University. Kaplan, Andreas M. Haenlein, M., (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 5968. Hill, S., Provost, F., Volinsky, C. (2006). "Network-Based Marketing: Identifying Likely Adopters Via Consumer Networks," Statistical Science. 21(2). pp. 256-276.

Jason Nikouyeh Essays - File Sharing, 105th United States Congress

Jason Nikouyeh Professor Willis English 111, Section 133 4 November 1999 Technology is Changing the Way We Listen to Music Downloading MP3s from the Internet should be made legal. An MP3 is a near CD quality digital recording of a musical piece that is compressed so it can be distributed through the Internet (Simple Net). High prices, new technology, and availability are causing most music lovers to turn to the Internet to listen to their music. It's convenient to search a computer database for a song you've been wanting to hear by your favorite artist, download it, and copy it on to a CD. More and more people are doing this because with the help of search engines it's possible to find any song imaginable and download it for free. What most people don't realize is that the reproduction of a musical work, distribution of copies of a musical piece, and the public performance of the work without the copyright owner's consent are all violations of copyright laws (Anderman and Paez 5). However, they do know that getting caught for this crime is very unlikely. Catching those who violate copyright laws is very tricky because in most cases it's hard to tell who is at fault. Because of very detailed, complicated copyright laws even prosecuting a web site for promoting pirated music is almost too difficult to attempt. New digital audio compression technologies have made promoting, distributing, and selling music very easy (5). Sound files called MPEG 1 Layer 3 or MP3 for short allow users to download digital quality music for free over the Internet. These compressed audio files can be played on an individual's computer by using special software. With the help of CD-writers, a relatively new computer technology that allows people to create there own CDs, illegal copies of the copyrighted material can be made at near compact disc quality (Anderman and Paez 6). Portable MP3 players have now been developed that make pirating songs even easier. Instead of having to search for and buy expensive music, people are simply downloading the songs they want and designing their own CDs or just listening to the music on an MP3 player. In any case these new technologies are concerning the music industry because composers and production companies are losing a tremendous amount of money (MacDonald 1). The increasing popularity of MP3s has resulted in the need for copyright law reforms. Because MP3s violate copyright laws, service providers have to take extreme precautions to avoid liability for copyright infringement (Anderman and Paez 7). The first of many says that service providers are not liable if the provider doesn't start the transmission of the audio file nor manually carry out the copying process (8). The provider can not select the recipients, nor can the transmissions make any changes to the online material (8). The Digital Millennium Copyright Act, otherwise known as DMCA, addresses many issues associated with copyright infringement and rules for digital audio transmission over the Internet. It deals with many issues that include anti-piracy provisions, liability for online copyright infringement, and requirements for digital music delivery (1). These reforms, designed to protect the Internet Service Providers from liability, make catching individuals who break copyrig ht laws very hard. It's difficult for providers of interactive web sites and networks to search through all of their hosted web sites for pirated materials so in order for them to be shielded from liability, they can't have anyway of knowing about the pirated material stored on their server. If the provider is notified of the infringing material, they have to stop accessing to the particular web site immediately. There are many specific rules that the providers must follow in order to avoid blame for copyright infringement if one of their web pages is hosting pirated materials (Anderman and Paez 8). Deciding whether or not copyright laws were violated intentionally is too difficult because there are two types of copyright infringement, direct and indirect (7). If someone makes a digital copy of a musical work such as a MP3 and makes it available for downloading on the Internet, they have directly violated copyright laws. Direct copyright infringement occurs when a person knowingly makes illegal copies of copyrighted material and distributes it to the public